Titles get in the way

Titles get in the way. You have a piece of art, be it a painting, a video screen or a piece of free-standing sculpture. And this piece of art elicits a certain response in the viewer.

But as the artist or creator of this artwork, you have to give it a name. And the name you choose to give it elicits a different response. Or explains away too much.

And so here’s a viewer who’s seen an artwork and now they’ve got two ideas in their head about the same piece. This is where the whole notion of ‘Untitled’ came into the world. Not wanting to add anything to the artwork by having a title get in the way, artists called the work ‘Untitled’.

But to my mind there are now so many ‘Untitled’ artworks knocking around that the word has just become part of the art establishment and /or lost its usefulness. In any open-submission art competition nowadays, far too many of the entries are called ‘Untitled’.

And so we come to numbers

And so we come to numbers. The numbers used however can’t mean anything. There’s no point on the day that you make the great decision to use numbers as titles calling the first painting Number One and the second one Number Two. That’s just logical and easy to work out.

The whole point of numbers as titles is that they should be arbitrary and pointless because titles are pointless and have nothing to do with visual art. 726 I think makes for a good title. No special reason. Just came up with the number. 

It shouldn’t then matter if ‘726’ was a painting of a pope screaming or of a dog playing cards. ‘726’ as a title could easily be ignored. But this is the Art World. it wouldn’t be, would it.

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